Another large part of gender commercials, and how they stereotype is the setting. Females are usually seen to be in domestic settings, like a household, while the males are usually outside away from the home (Larson). Settings set the tone for what the commercial is for and who the commercial is aimed at. “…single-gender commercials portrayed girls in stereotypical domestic settings”(Larson). This has children “learn” what their roles are meant to be at a very young age. “Only 12% of the boys-only commercials featured an identifiable setting at home while 39% of girls-only commercials featured an at home setting”(Larson).


Larson, Mary Strom. "Interactions, Activities, and Gender in Children's Commercials : A Content
Analysis." Journal of Broadcasting and & Electronic Media 45.1 (2001): n. pag. Web. 3 Dec.